Introducing her skincare brand, Rhode, Hailey Bieber also fronts the debut campaign. The cosmetics line features products promoted as both luxurious and affordable. The products include a serum (also known as glaze), a moisturizer (also known as brc), and a lip treatment. Rhode promotes a multi-tasking and minimal skincare routine.
Rhode Skin 2022 Campaign
In advertisements, Hailey Bieber poses in stripped-down portraits. She is shown up close against a white background in one set, while in the other, the scene reflects Rhode’s packaging. The blonde is seen wearing a variety of lingerie and loungewear, such as tank tops, briefs, and bralettes.
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we spent years working on our formulas with our skin board of dermatologists and chemists to make sure that every rhode product restores, protects and nurtures your skin. our formulas only use high-performance ingredients at efficacious levels. each one is purposeful, non-sensitizing, and chosen for its efficacy because a happy skin barrier is a glowy skin barrier.
The peptide glazing fluid is a skin-plumping and hydration-promoting gel serum that is lightweight and quickly absorbs the skin. Meanwhile, the barrier restore cream is said to have a formulation that is non-heavy and provides moisture. Finally, a lip peptide treatment that leaves the lips feeling soft all day long is available in salted caramel, fragrance-free, and watermelon slice flavors.