The number of options you have to shop for a great mascara is endless. But you can discover your next drugstore beauty buy at Target. The best mascaras at Target offer voluminous, non-clumping, extension-looking lashes at an affordable price. After all, you probably use mascara every day, and you don’t want to be going through multiple tubes in just a few months. Applying mascara draws people to your eyes instantly, which is why we’d argue that, aside from lip gloss, mascara is the one makeup product that can transform your face in one swipe.
Below, we’ve found the best mascaras at Target that will give you a variety of different results. From the picks that will give you a faux-lash look to waterproof mascaras that will last all day, we’ve sourced the best of the best. And thanks to Target’s partnership with Ulta, the retailer is also now home to legacy brands like Too Faced, Tarte, and KVD.
1. Pixi By Petra Lash Lift Mascara
This volumizing mascara will give you all the drama thanks to its oversized brush that delivers volume and intense shade. It’s buildable, so you can decide for yourself just how bold you want your eye makeup to be for the day. For best results, Pixi suggests wiggling the wand at the lash root to build pigment at the base of the lashes before continuing to the lash tips. This mascara is also smudge-proof and water-resistant, and it comes in brown or black.
2. Essence Lash Princess False Lash Effect Mascara
Essence’s False Lash Effect went TikTok viral for a reason. This product is equipped with a fiber mascara that sculpts lashes to hold a curl without the annoying clumps or globs. It’s far too often that your lashes will look dull by the end of the day, but with this long-lasting mascara, you’ll have volumized lashes practically all day long.
3. E.L.F. Big Mood Mega Volume & Lifting Mascara
E.L.F. has added a Target-exclusive shade to its already-incredible mascara. It comes in a Pitch Black shade for when you really want a darker, bolder look that normal black just won’t do. (We told you, all the makeup gems are at Target.) This option is also made with a creamy vegan formula that’s infused with jojoba wax to hold your lashes’ curls.
4. Maybelline Lash Sensational Lengthening Mascara
This highly rated mascara by Maybelline has a fanning brush with ten layers of bristles, so your lashes will be carefully swiped with product in a way that ensures length and volume. It’s infused with a conditioning rosehip oil and mineral pigments as well.
5. L’Oreal Paris Voluminous Lash Paradise Mascara
L’Oreal is another best-selling brand known for its incredibly pigmented collection of beauty products. The Lash Paradise has a full lash fringe with a feathery soft, wavy brush that doesn’t flake or smudge. The new formula is infused with a luscious blend of flower oils so that lashes feel conditioned and supple to the touch.
6. Honest Beauty Extreme Length 2-in-1 Mascara
Jessica Alba’s brand, Honest Beauty, has a mascara you’ll want to check out. This double-ended primer and mascara is infused with jojoba esters and will give your lashes extreme length and lift. The key to making the magic look salon-worthy is the primer, which creates an even base that enhances the mascara’s performance.
7. Pacifica Stellar Gaze Length & Strength Mascara Supernova
This long-lasting, nourishing, natural mineral mascara has a blend of coconut oil and vitamin B so that it hydrates, lengthens, strengthens, and adds volume. When you’re wanting a natural look, this one will be your go-to. Of course, you can also layer for more volume when you’re wanting to show off a bit more.
8. No7 Mascara Stay Perfect Waterproof Long Wear Tubular Black
For those really long days where you feel like crying your eyes out, this No7 mascara is a miracle worker. Not only will it last all day, but if you did decide to have a sob-fest, this baby is tear-proof and rain-proof.
9. L’Oreal Paris Bambi Eye Washable Mascara Lasting Volume
This L’Oreal Lasting Volume does as the name suggests. Your eyes will look instantly brighter and you’ll have full, curled lashes that are sure to steal the show. It’s meant to channel major Bambi-eye vibes. And it does this with its unique wide-eyed brush that features long and short bristles to separate and coat every lash.
10. CoverGirl LashBlast Clump Crusher Mascara
This CoverGirl mascara is all about ensuring zero clumps. Part of what makes this so unique is its innovative double-sided, curved brush that has a straight bristle edge so it can serve as a custom fit to the curve of your eye.
11. Too Faced Better Than Sex Waterproof Mascara
This is one of the hottest mascaras in the market. Too Faced’s mascara is iconic and known for its hourglass-shaped brush that leaves you with thick, lengthened lashes. It only takes one coat for your lashes to look magazine-cover ready. Of course, if you want to do more than one swipe—we encourage it.
12. Benefit Cosmetics Roller Lash Curling & Lifting Mascara
With mascara and lash care in general, we often forget that, just like our hair, it’s always beneficial to condition it. This pick has provitamin B5 and serin, which are ingredients known for their lash-conditioning attributes.
13. Urban Decay Perversion Mascara
Dramatic is the name of the game with this mascara. It has a full-bodied texture with the deepest, blackest black pigment possible. The light brush will create feathery fanned-out lashes.
14. Tarte Maneater Mascara
Once you try this Tarte mascara, you’ll never want to use anything else. With its 16-hour-long wear, you can use it confidently without worrying about any flakes or runny strips. The custom-molded brush features hundreds of flexible bristles to curl and coat lashes with even, intense pigment powered by lash-strengthening jojoba and carnauba wax.
15. BareMinerals Strength & Length Serum Infused Mascara
Bareminerals seemingly never misses with beauty products that you can rely on. The brand practically invented the no-makeup makeup look. This mascara is infused with a plant-based vegan lash serum that features red clover flower plus potent peptides. This works to strengthen and enhance for visibly longer, healthier lashes over time.
16. Florence by Mills Built To Lash Mascara
If you don’t know Florence by Mills, it’s time to familiarize yourself. Stranger Things’ Millie Bobby Brown created the brand to be full of nontoxic, clean beauty ingredients. This mascara has vegan rose wax, which is a lash-conditioning plant wax that curls and coats as it lengthens lashes. It also includes bayberry fruit wax.
17. Stila Huge Extreme Lash Mascara
This Stila mascara is super volumizing and long-lasting. It’s meant to resemble the same aesthetic you get from fake lashes. It also has a customized blend of malleable waxes that keeps your lashes feeling flexible and soft. As for the wand, it has crimped bristles that are dense and flexible, as well as multi-length bristles to coat each and every lash.
18. KVD Beauty Go Big or Go Home Long-Wear Vegan Volumizing Mascara
KVD is another must-have beauty brand. This option delivers instant, extreme volume with a high-performance, plant-powered formula. It also features a specially designed brush with wavy-fiber bristles that coat each lash for fluffy, full, ultra-black coverage. This lash-maximizing mascara is formulated with a blend of olive and sunflower oils instead of beeswax, which is commonly used in mascara.